October 8th 2024.
The owner of a popular US cookie shop, which gained attention after an unauthorized pop-up in Sydney, has admitted that the incident accelerated their plans to expand into Australia. Jason McGowan, the CEO and co-founder of Crumbl, arrived in Australia yesterday to scout potential locations for the brand's first Australian branches. In an interview with 9news.com.au, he shared that they have always had plans to go international, but the overwhelming response from Australians has pushed their Australian expansion to the top of their list.
McGowan also reassured fans that there would be no legal action taken against the people behind the unsanctioned pop-up shop in Bondi, which sold imported cookies to eager customers. He emphasized that their main concern is ensuring that customers receive high-quality Crumbl products and that their brand is well-represented in Australia. He also expressed his excitement about the positive response from Australians and their eagerness to try Crumbl's famous cookies.
When asked about their plans for Australia, McGowan revealed that they are considering opening one shop initially and will be asking for input from Aussies on where it should be located. He even admitted to taking a stroll around Bondi to see if the beachside suburb could be a potential location. The company, known for its 1000 shops in Canada and the US, works with franchisees and will be looking for potential partners in Australia as well.
One of the things that sets Crumbl apart is their unique concept of making fresh cookies in front of customers. McGowan proudly shared that customers can see the whole process, from cracking the eggs to mixing the dough, which adds to the overall experience. However, fans will have to wait a bit longer as the aim is to open stores in six to 12 months.
Aside from their delicious and ever-changing flavors, such as key lime pie and caramel apple, Crumbl is also known for its celebrity collaborations, including Kylie Jenner and Olivia Rodrigo. With their expansion into Australia, fans can look forward to more exciting collaborations and flavors to try.
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