March 4th 2024.
In a recent episode of Dragons' Den, a contestant named Lottie Whyte gained a lot of attention for her bold and confident pitch. Along with her husband Joe Gray, Lottie presented their sports recovery business, Myo Master, to the panel of judges, including business mogul Steven Bartlett.
The couple showcased their product range, which included massage guns, compression boots, and CBD muscle and joint balm. However, Steven was less than impressed, stating that the sports wellness market was oversaturated and claiming that he received free massage guns all the time. But Lottie didn't back down, quickly putting Steven in his place by reminding him that he was not their "core customer" due to his vast wealth and showbusiness career.
Viewers were loving Lottie's confident retort and even the BBC took notice, sharing the clip on TikTok with the caption, "The BEST shut down in Dragons' history?" Many viewers took to the comments section to express their support for Lottie and her business, with some even pledging to become customers themselves.
Implying that Steven may have lost touch with reality, one viewer pointed out his "we are not amused" facial reaction to Lottie's clap back. Another remarked that it was necessary to remind wealthy individuals like Steven that normal people do not receive free PR gifts.
Despite Steven's skepticism, Lottie and Joe received investments from two other judges, Sara Davies and guest judge Gary Neville. They explained that they launched Myo Master after Joe suffered injuries that ended his rugby career. Their product resonated with the judges, including Gary, who remarked that Lottie's point about their core customers was a "good one."
Overall, Lottie and Joe's pitch was a success, and they left the Den with two new investors and a lot of new customers. Dragons' Den continues to showcase budding entrepreneurs and their businesses, and viewers can't wait to see what's in store for future episodes.
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