December 28th 2024.
It seems that the seasonal shifts are happening earlier and earlier each year, as Easter Eggs have already made their appearance on the shelves at Tesco, Morrisons, Sainsbury's, B&M, and Co-op. It may feel like we just put away the Christmas decorations and welcomed in the New Year, but the supermarkets are already preparing for the next big holiday.
Some shoppers have taken to social media to express their frustration with this early release. "Jesus hasn't even been born yet and Sainsbury's is already out celebrating his death," wrote J Hingle on December 24th. Since then, many others have joined in, outraged by what they see as a premature display of Easter-themed treats.
From Maltesers and Milky Bars to Mini Eggs, Galaxy Kit Kat, and Terry's Chocolate Orange, the selection of eggs is vast and varied. "This is consumerism at its best, and it's not even 2025 yet," commented one social media user. Jamie Spilsbury added, "It's a bloody joke! Who is going to be bothered with Easter eggs when it's still several months away? Not to mention, most people won't be able to afford them right after Christmas."
But not everyone is upset by the early arrival of Easter goodies. Some say that they are always around at this time of year. "Maybe the supermarkets should focus on getting Christmas right before trying to cash in on the next Christian festival, four months away," remarked Christopher K. Another person simply wrote, "Disgusting."
One reader of Metro shared their recent experience at Morrisons, saying, "I went for milk and couldn't believe that already on display were Easter eggs. It was only the 28th of December, and we haven't even celebrated New Year's yet. What is wrong with supermarkets and their logic?"
Even the store employees are feeling the pressure of this early release. One staff member shared a photo of a delivery they received, showcasing boxes of Easter eggs. "Oh, the joys of retail," they wrote with a crying emoji. "This delivery came in today, and yes, those are EASTER EGGS."
It's not just New Year's and, in some cases, Christmas that are being overlooked. Valentine's Day is still a month away, leaving many wondering where the heart-shaped chocolates will be displayed when the time comes.
But perhaps we shouldn't be too surprised by this early appearance of Easter Eggs. TV critic Scott Bryan shared his own experience, saying, "I remember restocking Christmas shelves with Easter eggs on Boxing Day when I worked in retail. It was back in 2005, so it's nothing new."
Others have pointed out that if people didn't buy these products at this time of year, the supermarkets wouldn't stock them. "Shops don't take up shelf space with non-selling items," one person wrote. "So instead of asking why shops are selling them, we should be asking why people want to buy them."
Metro reached out to Tesco, Morrisons, Sainsbury's, B&M, and Co-op for comment on the early arrival of Easter Eggs. It seems that whether we like it or not, these seasonal shifts are becoming the new norm.
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