Confused customers surprised by unusual addition to store's inventory.

The arrival of a new range has caused quite a stir among shoppers. These days, supermarkets are filled with all sorts of products catering to different tastes and dietary requirements of the population. While exciting new options for vegans and vegetarians have gained popularity, the same cannot be said for the flexitarian sector, which has yet to receive the same level of support.

One recent addition to the shelves has left shoppers scratching their heads and questioning its place in the market. Smug Dairy, a company that manufactures cheese, milk, and butter, claims to offer "the very best of both" by using a combination of plant-based and dairy ingredients. However, with a ratio of cow's milk ranging from 42% to 74% and oat drink from 12% to 26%, not everyone is convinced that there is a demand for such a product.

A Reddit user, KaleidoscopicColours, shared a picture of Smug's Blended Oat and Dairy Cheddar with the caption, "I am very confused about who the target market is meant to be." Many others in the comments echoed the same sentiment, with one user comparing it to something from an Apprentice task. Some even went as far as calling it a "moronic product."

Aside from confusion about its target market, concerns were also raised about its placement in stores. Some users pointed out that it could be dangerous for people with severe allergies, as it was placed in the middle of the dairy-free section. Others commented on its branding and placement near vegan products.

According to a press release from Smug, their offering is supposed to appeal to the 42% of consumers who are cutting down on dairy, as well as those on a diet or looking for a more eco-friendly option. They claim that their range contains up to 40% less saturated fat and reduces CO2e emissions by up to 54% compared to traditional dairy products.

On Reddit, some users saw the potential in Smug Dairy's products. One user suggested that it could be a good option for those who are slightly or moderately lactose intolerant but refuse to give up cheese. Others mentioned that it could be a healthier alternative to regular cheese, but still tastier than plant-based substitutes.

If you're curious about trying out Smug Dairy's products, you can find them at Tesco, Sainsbury's, and Morrisons, with prices starting at £1.95 for a litre of milk. Do you have a story to share about your experience with this new range? We'd love to hear from you! Get in touch by emailing us at [email].

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