September 8th 2023.
The University of Colorado Buffaloes were victorious last weekend against Texas Christian University, thanks in part to the impressive performance of Shedeur Sanders and Travis Hunter.
Sanders, the quarterback and son of head coach Deion Sanders, set records in the game, going 38-for-47 for 510 yards and four touchdowns. This remarkable performance has solidified his position as a potential first-round NFL draft pick, and has resulted in an increase of his On3 NIL Valuation from $2.5 million to $3.5 million.
Hunter, who plays both cornerback and wide receiver, played a crucial part in the game, recording 11 catches for 119 yards and making a game-clinching interception of TCU quarterback Chandler Morris. His hard work was rewarded with a $362,000 increase in his NIL Valuation, now at $1.8 million.
The impressive feats of Sanders and Hunter have earned them a place in the On3 NIL 100, a ranking of the top 100 college athletes based on NIL Valuation. Furthermore, they have already signed endorsement deals with Celsius Energy Drink, the Michael Strahan Brand, Gatorade, Mercedes Benz, and Beats.
The two men have another opportunity to increase their NIL Valuation when Colorado takes on its former conference rival, the Nebraska Cornhuskers, this Saturday. There is an added layer of tension to the game due to Nebraska coach Matt Rhule's comments about Sanders transferring to Colorado, as both teams have had a difficult couple of seasons.
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