November 27th 2024.
Coles has just announced a new round of price cuts in an effort to attract more pre-Christmas shoppers. The supermarket giant is slashing prices on 115 pantry and entertaining essentials, bringing the total number of discounted products to over 550 since they first started their cost-cutting campaign last month. These products, which include popular meats, snacks, and beverages, will be available both in-store and online for customers' convenience.
According to Coles, this decision was prompted by research that revealed a significant number of customers are planning to cook at home this Christmas. In order to help customers spread out their costs, Coles is offering discounts on a variety of food items that are essential for holiday entertaining. And the best part? These discounted prices will continue for the next three months, giving customers plenty of time to take advantage of these savings.
Anna Croft, Coles' chief commercial officer, stated that the company's main focus is on providing value for their customers. She emphasized their commitment to helping customers fit more into their weekly budget and making the cost of Christmas celebrations more manageable. "Today, we are lowering the price of 115 products," Croft said, "bringing the total number of products we have reduced since October to over 550. This will provide savings until at least Christmas day on popular meat products, pantry staples, and other items that we know our customers typically purchase during the festive season."
Recent research has shown that Australians are prioritizing value and convenience, even as lower fuel prices and income tax cuts have eased the pressure on essential spending. According to the CommBank iQ Cost of Living Insights analysis, spending on essentials has decreased by half in the past year, with reductions in petrol prices and utility expenses. In light of this, Coles' efforts to provide discounted products are especially timely and beneficial for customers.
For those looking to stay updated on all the latest breaking news, sports, politics, and weather, Coles recommends downloading the 9NEWS app. It's available on both the Apple App Store and Google Play, and users can receive notifications straight to their smartphones. With Coles' commitment to providing value and savings for their customers, coupled with the convenience of modern technology, it's never been easier for Australians to enjoy a budget-friendly and stress-free Christmas.
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