Coffee Cultivation Awareness Initiative Conducted for Growers in Siddapur

Siddapur, May 27: An awareness program for coffee growers was organized at the Centenary Church Hall in Siddapur under the joint auspices of Trust Coorg Coffee and Nestle Coffee Company.

The program was inaugurated by Karuthur Sukumaran, Head of Nestle Coffee Company. Speaking later, he said that Nestle Company has been introducing new crops to farmers and has been providing information about various varieties in the land belonging to the company for the past few years. He said that Nestle Coffee Company is an organization that directly contacts farmers and listens to their problems and responds. He said that the company, which started with the milk business, is now cooperating with farmers in a good way by purchasing coffee products including food items. The company now has 9 factories. He said that it has a coffee market across the country and is conducting business in a good way.

Trust Coorg Coffee Company partners K.U. Majeed said that the company is responding to the problems of farmers by buying coffee and giving it to the farmers at the best price available in the market. He also informed that Nestle Coffee has been cooperating with the company by purchasing coffee from farmers by establishing a good relationship with the company.

M.S. Venkatesh, President of Guhya Agastya Shwara Primary Agricultural Cooperative Society of Siddapur, said that in the past, when there was an open market for coffee, Trust Coorg Coffee Company responded to the problems of farmers by giving them better prices. He expressed the opinion that farmers should develop their plantations by preserving the environment. He suggested that if the environment is preserved, it will also benefit the next generation. He informed that coffee has been getting good prices for the last three years. In recent times, Nestle has also been cooperating with the company to raise bees and farmers should make good use of this.

Nestle Coffee Company honored various achievers by giving awards. Bonus checks were also distributed to coffee growers. Coffee growers N.M. Poovaiah and retired Major General Cariappa, Trust Coorg Coffee Company partner Ayub, Nestle CEO Meghana and other leaders of the two organizations were present at the event.

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