May 25th 2024.
Clarkson's Farm, the popular Amazon Prime series featuring former Top Gear star Jeremy Clarkson, has captivated an unexpected and diverse audience in a truly remarkable way. Not only has the show received rave reviews in its home country of the UK, but it has also gained global recognition, specifically in China where it has been viewed over 5 million times on the streaming service BiliBili.
The third season of Clarkson's Farm premiered earlier this month and was met with the usual praise from fans. In just seven days, the first episode of the farming show attracted a staggering 5.1 million viewers in the UK alone, making it one of the most-watched shows of the year across streaming services. The show's impact has even reached the realm of UK law, with the introduction of "Clarkson's Clause," a measure that allows farmers to convert unused buildings into homes or shops without needing planning permission.
But the show's influence doesn't stop there. It has also made its way to China where it has been highly praised by viewers, with the first season scoring a remarkable 9.6 out of 10 on the review site Douban. The third season is also receiving positive feedback, with an 80% five-star rating from over 9,000 reviewers. Chinese fans have praised the show for its humor and insightful look into the realities of farming life, with one viewer calling it their "source of happiness."
The show follows Jeremy Clarkson's humorous attempts to run his own 1,000-acre farm, aptly named Diddly Squat Farm, with the help of his farm manager Kaleb Cooper, land agent Charlie Ireland, "head of security" Gerald Cooper, and his partner Lisa Hogan. Speaking of Lisa, she has become a standout character amongst fans, with many praising her as the "highlight of the season" and dubbing her "all-powerful."
For many viewers, Clarkson's Farm offers an escape from city life and a chance to learn about agriculture. One fan, Zoe Mou, shared with the Guardian how watching the show took her outside of her usual routine of binge-watching shows and playing video games, and taught her something new about farming.
The success of the show has even had a positive impact on British goods, with sales of meat, fish, fruit, and vegetables from the "Best of British" aisle at Ocado Retail (the world's largest dedicated online supermarket) increasing significantly after the new season dropped. For example, M&S Select Farms British 6 Free Range Pork Sausages saw a 108% increase in sales, and searches for Diddly Squats' newly-introduced Lion's Mane mushrooms spiked by 482%.
But as fans eagerly tune in for the third season, they may want to keep a box of tissues nearby. The latest episodes feature a heartbreaking moment as some piglets tragically pass away during birth, leaving viewers in tears. Despite the emotional rollercoaster, Clarkson's Farm continues to entertain and educate audiences, proving to be a hit show that shows no signs of slowing down. Whether you're a fan of cars or farming, this series has something for everyone.
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