March 18th 2024.
Vic Mensa, the beloved Chicago native, recently made a heartwarming decision to support his city by generously awarding a Black-woman-owned bookstore with a check that would cover their rent for the entire year. The bookstore, known as Da Book Joint, proudly identifies as an "African-American book store" and took to Instagram on Wednesday, March 13th to express their immense gratitude towards Mensa and his community-driven cannabis brand, 93 Boyz.
In a lengthy caption, Da Book Joint shared their excitement and disbelief, stating that it was truly the best Wednesday they've ever had. They expressed their deep appreciation and honor for the $7,200 check they received from Mensa, acknowledging that his generosity would allow them to continue living their dream and serving book lovers and dreamers in the community. Mensa's kind gesture ensured that their doors would remain open for the next year, and the caption went on to thank him for seeing their mission and helping them stand in their purpose.
Da Book Joint's emotional post was met with an outpouring of love and support from their followers, who were touched by Mensa's generous offer. Many commented on the power of community and support, and thanked Vic Mensa for lighting up their world with hope and generosity. Mensa, who launched his "premium gas" weed brand in August 2022, has always been dedicated to reinvesting in his community. 93 Boyz, Chicago's first Black-owned cannabis brand, not only provides high-quality marijuana but also has a core mission of giving back to the community that raised Mensa.
According to the company's website, their vision is to uplift the neighborhoods around them while also lifting spirits across the state. They achieve this through their commitment to providing the highest quality products and services, as well as their dedication to supporting and empowering their community. In a recent video interview, Mensa highlighted Da Book Store's mother-daughter owners and their mission to promote reading and provide representation for kids in the community. The Chicago rapper was deeply moved by their struggles with rent and the possibility of closure, and he blessed them with a personal check to cover their expenses for the next year.
In a heartfelt message, Mensa shared the motivation behind his generous act, stating that his mission has always been to creatively address the challenges faced by his people and his city. He also revealed that one of the first impact-based initiatives by 93 Boyz was called "Books Before Bars," where they sent books to jails and prisons. Therefore, supporting Da Book Joint was a cause close to his heart and aligned with his company's values.
This heartwarming story is a reminder of the power of community, support, and generosity. Vic Mensa's act of kindness has not only helped a struggling bookstore but has also inspired others to come together and uplift their communities. As we continue to face challenges, it's important to remember the impact we can make when we support each other and work towards a common goal.
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