August 11th 2023.
A groundbreaking business collaboration between a former NFL player and his former football team is making waves in the industry. Charles Woodson, a Hall of Famer and ex-Raiders defensive player, has announced a partnership with the Las Vegas Raiders and Allegiant Stadium. This marks the first time in Raider and NFL history that a former professional player's company has been made the official spirits sponsor of an NFL franchise.
Woodson is the founder of the award-winning spirits brand, Woodson Bourbon Whiskey. In a written statement he said, "I used to jokingly say that Woodson Bourbon Whiskey was the official bourbon of Raider Nation but now I can say it with my chest. Woodson Bourbon Whiskey is the official bourbon of the Las Vegas Raiders and Allegiant Stadium. I want to thank Mark Davis, Sandra Douglass Morgan, the Raiders partnership team, and the entire Raiders organization for giving Woodson Bourbon Whiskey the opportunity to be great! Go Raiders!"
The collaboration will bring major signage and visibility for Woodson Bourbon Whiskey at the Raiders' home playing field, Allegiant Stadium. This includes a branded stadium bar located inside the Shift4 Club. Two featured specialty cocktails will be created by Allegiant Stadium's "Modern Mixologist," Tony Abou Ganim. These signature drinks will also be featured at the Raiders' home stadium, including a Woodson signature cocktail featuring bourbon, bitters, and ginger.
Las Vegas Raiders President, Sandra Douglass Morgan, expressed her excitement for the partnership saying, "We are elated to partner with Charles Woodson and Woodson Whiskey. Charles is a Raiders legend, and we're looking forward to bringing Woodson Bourbon Whiskey to Raider Nation and our guests at Allegiant Stadium."
Woodson was selected in the first round of the 1998 draft and played for the franchise from 1998-2005. He then went on to play seven seasons with the Green Bay Packers before returning in 2013 until 2015. His achievements include being tied for the NFL record for 13 defensive touchdowns. He is also the first player in NFL history to record 60 interceptions and 20 sacks.
This innovative business collaboration is sure to make an impact in the sports industry. It showcases the power of consistent hard work and dedication to excellence in the field, as well as the team spirit and camaraderie that exists between a player and their former team.
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