August 8th 2023.
Prime Minister Narendra Modi recently announced the launch of 'Meri Maati Mera Desh' as part of his 103 Mann Ki Baat. This campaign, proposed by the Ministry of Culture, Ministry of Youth Affairs, and Ministry of Sports, is a tribute to the bravehearts of India.
The campaign is supported by a web platform created by tech-experiential company Tagbin. The platform, which will go live on August 9, is set to run until August 30, 2023. It was created to mark the culmination of the 'Azadi Ka Amrit Mahotsav' celebration, which commemorates India's 75 years of independence.
The platform encourages users to 'Take the Pledge' by entering their personal details, planting a sapling, reciting the Amrit Kaal pledge, and sharing a selfie with soil or an earthen lamp. After completing the pledge, they are rewarded with a shareable certificate and their image is stored in a central repository for display on the Pledge Page. Additionally, users can create digital memorials dedicated to national ‘Veers’ that will be installed in villages as a symbol of collective gratitude.
The web portal also allows 2.5 lakh gram panchayats to upload pictures and helps nodal officers track campaign progress in real-time. It also features an interactive map, allowing users to explore events across panchayats, blocks, and states.
Saurav Bhaik, the founder of Tagbin, is confident in the platform’s capability to unite and inspire the nation. He says, “Our previous successes, with over 2.5 crore videos uploaded during Rashtragaan and more than six crore selfies in Har Ghar Tiranga, have laid the groundwork for our latest endeavour – 'Meri Maati Mera Desh'.”
The user-friendly interface makes it easy for individuals from diverse backgrounds and all age groups to engage with the platform. Moreover, it is also equipped with an AI-based moderation tool to screen images before they appear on the platform.
As India celebrates 76 years of independence, the 'Mera Maati Mera Desh' initiative stands as a powerful symbol of unity, reverence, and progress. It is the perfect way to honor the bravehearts of India and we hope that it will continue to inspire and unite us for years to come.
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