September 16th 2023.
Spirituality is becoming increasingly popular among the Gen Z and millennial generations. A staggering 43% of Gen Z women said they would make a big decision based on spirituality. It's no surprise then that the spiritual service industry is making megabucks. This industry was worth $3.6 billion last year and is only predicted to increase.
With the rise of social media, tarot readings are having a moment. On TikTok, practitioners charge set fees for card readings, however a ‘live’ video – which is more for their collective following – is free, although donations are welcomed. Tarot readings have also made their way to YouTube, Instagram, and Etsy.
Viveca Chow, a 28-year-old Broadway musical performer living in New York, has paid a TikTok tarot reader ‘multiple times’. She says her reader predicted her finances would improve and they have.
“I was very surprised when it happened, but comforted in a way,” Viveca said. “It was cool to have something come into fruition that felt like it was mine.”
Viveca isn't the only one to have made TikTok their go-to for tarot. A spokesperson for the social media platform said the #tarot hashtag alone boasts 65 billion views.
Viveca says she donates to her reader’s TikTok lives intermittently – usually around $10 – on top of the cost of private sessions. She considers herself ‘picky and cautious of who I get a reading from.’
Kerry Ward, The Agency’s resident astrologist, warns that scammers often lurk on social media ready to pounce on those seeking spiritual reassurance. She advises to be cautious and always check sources.
There are plenty of ways to explore spirituality and depending on the person, the experience can be empowering and comforting. However, it's important to remember not to become overly dependent on it and still enjoy life's adventures.
Gen Z women are increasingly turning to spirituality to help guide their decisions. A report this year found that 43% of Gen Z women said they would make a big decision based on astrology. This has led to an explosion in the popularity of the 'spiritual service industry', which is now worth an estimated 3.6 billion dollars.
The rise of platforms such as TikTok has made it easier than ever to access spiritual guidance. The hashtag #astrology has 3.8 billion views, and #zodiacsigns has 74.9 billion views. Even celebrities such as Gemma Collins, Kendall Jenner and Taylor Swift have been spotted turning to tarot readings for advice.
Viveca Chow, a 28 year old Broadway musical performer, is one of many turning to TikTok for tarot readings. She found a practitioner who she felt comfortable with, and has paid her for private readings multiple times.
The reader has made several predictions that have come true, such as Viveca appearing in a Pepsi commercial and improving her finances. She also gave Viveca advice about an envious friend, which she found to be true.
Viveca supports her reader with donations during her TikTok live sessions, as well as the cost of private readings. She finds the readings to be comforting and empowering, but is conscious not to become reliant on them.
Kerry Ward, The Agency’s resident astrologist, warns that scammers are increasingly targeting those seeking spiritual reassurance. She advises to be vigilant on social media, and to be aware of accounts pretending to be genuine tarot readers.
It's clear that spirituality is playing an increasingly important role for Gen Z women, and the spiritual service industry looks set to continue to boom. With a bit of caution and discernment, spiritual guidance can be a powerful tool for helping guide life decisions.
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