March 7th 2024.
CBS has recently announced a groundbreaking collaboration with the NAACP to create a new daytime soap opera featuring a predominantly Black cast. This is the first of its kind since the popular show "Generations" aired in 1985. Titled "The Gates," this new series will follow the lives of a wealthy Black family residing in an upscale gated community.
According to reports from Variety, this partnership between CBS and the NAACP is part of the network's ongoing efforts to provide diverse and inclusive content. The show will be written, produced, and overseen by renowned soap opera veteran Michele Val Jean, who has an impressive resume having worked on popular shows like "The Bold and the Beautiful," "General Hospital," and "Santa Barbara."
"The Gates" will be aired on CBS Television Network and will be a joint production between CBS Studios NAACP and P&G Studios, a division of Procter & Gamble. Sheila Ducksworth, the president of CBS Studios NAACP, will serve as an executive producer alongside Leon Russell, Derrick Johnson, and Kimberly Doebereiner.
In an interview, Ducksworth expressed her excitement for the project, stating that "The Gates" will offer a fresh and new perspective on daytime drama. She also shared that the series will cater to an audience that has been traditionally underserved and has the potential to be a groundbreaking moment for broadcast television.
Ducksworth also hinted at the "juicy storylines" that viewers can expect from the show, which will focus on Black culture and fill a void that has been present in daytime television for the past 35 years. She also expressed her gratitude towards CBS, P&G, and the NAACP for their involvement and support in bringing this project to life.
"The Gates" will not only provide impactful representation but also be a significant milestone in the collaboration between CBS and the NAACP. It is also worth noting that this is the first soap opera to be greenlit in years, with only three remaining on daytime television. This marks a significant step towards diversity and inclusion in the entertainment industry.
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