April 3rd 2024.
Young tennis sensation Coco Gauff has made a groundbreaking move in her career, as she recently announced a multiyear partnership with natural haircare brand Carol's Daughter. This exciting collaboration not only marks the first beauty brand to join Gauff's portfolio, but also serves as a powerful statement in uplifting Black beauty for a new generation. In her own words, Gauff expressed her excitement about this partnership, stating that she is "delighted" to align herself with a brand that shares her values and has unparalleled knowledge in natural haircare.
Many have watched in awe as the 2023 US Open champion confidently flaunts her natural curls or protective styles on the court, inspiring others to embrace and celebrate their own hair. In fact, Carol's Daughter even shared a post on Instagram showcasing Gauff's beautiful hair, further amplifying her message of self-love and acceptance. Lisa Price, the founder of Carol's Daughter, emphasized the profound impact of Gauff's representation, stating that her presence in the world of tennis is a testament to the hard work that has been done before her. This is what makes this collaboration so special to Price, as it represents a step towards greater diversity and representation in the beauty industry.
In a recent editorial with PopSugar, the young tennis prodigy opened up about her commitment to showcasing Black hairstyles on the court. Gauff shared that she prefers to wear protective styles during matches, as they require less maintenance and allow her to focus on her game. She also explained that from a young age, she made a conscious decision to embrace and showcase Black hairstyles while playing, and this is something she takes great pride in. Whether it's box braids, twists, or her natural hair, it's a form of self-expression that she is proud of, especially because it is still not often seen in the world of tennis.
It's no surprise that Gauff has been using products from Carol's Daughter for years before this partnership. As she has grown and learned to embrace her hair more, working with this brand felt like a perfect fit for her. She also noted that she was drawn to the brand's emphasis on family, something that she holds close to her heart. In fact, her go-to product from Carol's Daughter is the Black Vanilla Leave-In Conditioner, which she lovingly rakes into her hair before a match.
This partnership between Coco Gauff and Carol's Daughter not only represents a collaboration between two powerful forces, but also serves as an important statement in the beauty world. By showcasing and embracing Black beauty, Gauff is not only inspiring others to do the same, but also breaking barriers and paving the way for a more inclusive and diverse future in the world of tennis and beyond.
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