March 27th 2025.
Professional basketball player Carmelo Anthony, previously known for his time with the New York Knicks, recently revealed his latest venture - a partnership with Madison Square Garden in New York City. Through this collaboration, he will be selling his own wine, VII The Seventh Estate, at the iconic arena.
Announcing the news on his Instagram page, Melo kept it short and sweet, informing his followers that his wine is now available at Madison Square Garden. This partnership is a result of his co-founding of VII The Seventh Estate with his business partner, Asani Swann. The two officially launched their brand in November 2024, making the announcement on their Instagram page.
Their post read, "Exciting news! Our new wine collection is launching this Thursday, November 7th! To get access to this exclusive offer, you must sign up. Click the link in our bio to be the first to receive it. Must be 21+. #WineLaunch #ExclusiveOffer #SignUpNow #NewWine #LimitedEdition #WineLovers #Cheers #WineCommunity."
Just a week after their wine company's launch, Anthony and Swann joined forces with Stagwell, a marketing and investment firm. The two companies connected through a previous relationship that was formed at an event called Sport Beach 2023. Together, they launched the first-ever Wine and Spirits Festival at Cannes Lions the following year, held at Sport Beach in 2024.
Continuing their successful partnership, the founders expressed their excitement about working closely with Stagwell and the future opportunities it will bring. Swann, who is also the founder of Business Beyond the Ball, stated, "By combining our strengths and reach, we'll have the ability to amplify our impact in both sports and business across platforms."
Anthony, who retired from the NBA after playing for 19 seasons, is now focusing on his various business ventures. Despite never winning an NBA title, he was highly respected throughout the league during his time with the Knicks, as well as the Denver Nuggets, Oklahoma City Thunder, Houston Rockets, and Portland Trail Blazers. He finished his career with the Los Angeles Lakers.
In addition to his success on the court, Anthony also made headlines for his emotional testimony in a $500 million soccer trial, showcasing his passion and dedication in all aspects of his life. As he continues to make moves in the business world, it's clear that Anthony's determination and drive remain as strong as ever.
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