December 27th 2023.
Mark Jackson, a basketball veteran who has achieved great success as a player, coach, and commentator, found himself without a job after leaving ESPN at the conclusion of the 2022-23 NBA season. In a surprising twist of fate, legendary Harlem rapper Cam’Ron saw an opportunity and decided to collaborate with Jackson, bringing him on board for the immensely popular sports podcast It Is What It Is, according to BasketBallNetwork.net.
Cam’Ron, known for his successful transition into the sports media landscape, wasted no time after hearing of Jackson’s departure and reached out to him expressing his frustration with the situation. He proposed an offer to the NBA legend that he couldn’t refuse. In an interview on All The Smoke, Cam’Ron shared his thoughts on the matter, “I got tired with what the f*** they were doing to Mark, man. That s*** was some real bulls*** what they were doing to Mark…I'm like Mark, you could make some bread with this podcast s***, then we started talking numbers and s***, and he was telling me what he was making. I’m not gonna put his business out there with ESPN, but I’m like, ‘Mark, give me an opportunity to make you more than what you’re making now.’”
Cam’Ron was clearly aware of Jackson’s expertise and wanted him to join It Is What It Is. However, Jackson was hesitant and questioned Cam’Ron’s motives. To prove his sincerity, Cam’Ron took decisive action, offering $250,000 in cash to Jackson as a gesture. After reflecting on the potential of joining the podcast, Jackson eventually accepted Cam’Ron’s offer.
With the addition of Jackson’s respected voice, the podcast is positioned to elevate its status further in 2024. Cam’Ron has proven to be a visionary in the sports media landscape and this collaboration is likely to be yet another success for both Jackson and the podcast.
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