August 23rd 2023.
Harlem is on the rise! Cam'ron and Ma$e, childhood friends and Harlem natives, have recently inked a deal for their sports podcast “It Is What It Is”. The agreement is reportedly for eight figures and 18 months with Underdog Fantasy, a sports betting platform which has also partnered with NBA player Gilbert Arenas.
Cam'ron made the announcement to his nearly three million Instagram followers, expressing his gratitude to Ma$e for helping him get into the industry. The two rappers grew up in close proximity in Harlem, New York City, and at one point were part of a collective called “Children of the Corn” along with the late rapper Big L.
The show premiered on February 27th and was an instant success with 126,355 views. The “Come And Talk 2 Me” network, founded by Cam'ron, now boasts over 307,000 subscribers.
Cam'ron made it clear that he won't be making any decisions out of desperation when it comes to partnering with other companies. He stated that any potential partner must “offer something he doesn't have”, and that they must be fair.
The success of “It Is What It Is” and the “Come And Talk 2 Me” network is just another testament to the fact that Harlem is on the rise!
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