August 23rd 2023.
After much anticipation and hype, Abhishek Bachchan and Saiyami Kher's Ghoomer finally hit the theatres on August 18. The reviews from the critics have been overwhelmingly positive, but the film seemed to be suffering due to the 'Gadar 2' frenzy, as it witnessed quite a slow start at the box office.
To beat the slow pace, the makers of 'Ghoomer' have now devised a new strategy as they announced a 'Buy 1 Get 1 Free' offer for the film's tickets during the week. This offer is only valid for a limited time period at multiplex chains like PVR, Inox and Cinepolis.
The announcement was made in a bid to increase the ticket sales and draw more audience to the theatres to watch 'Ghoomer', for a better word of mouth and reach. The film stars Shabana Azmi and Angad Bedi in key roles, and it traces the journey of a young, aspiring cricketer, who loses her arm in a ghastly accident.
The film follows the rollercoaster journey of Anina, played by Saiyami Kher, and her magic with the cricket ball and with her one left arm. It also shows how her coach, played by Abhishek Bachchan, teaches her to fight against all odds with everything she has.
On Wednesday, the makers took to their official channels to announce the 'Buy 1 Get 1 Free' deal for the movie. "Loved by all, a must watch! Buy 1 Get 1 ticket free," the announcement read.
Fans of the actors have been in a frenzy since the announcement, and the special screening of 'Ghoomer' for the Mumbai Deaf Women's Cricket Team has also been a hit.
The makers are confident that this new strategy will help them gain the traction they need to make the movie a success. With positive reviews from the critics and a good word of mouth, 'Ghoomer' is on its way to becoming a hit.
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