September 12th 2023.
Like father, like son. Bronny James, the 18-year-old son of LeBron James, is already showing the same qualities as his father when it comes to merchandise bearing his name. According to The Sports Rush, the value attributed to Bronny's NIL is worth $7,000,000 - the highest of any student-athlete in the nation!
Bronny is about to embark on his first season as a USC Trojans basketball player. Before the regular college basketball season has even started, Nike began selling merchandise of the five-star prospect, which has already seen great success. Most sizes of the $30 T-shirts have already sold out.
Unfortunately, Bronny recently had a health scare when he suffered a cardiac arrest. After a medical examination, it was revealed that he had a congenital heart defect. However, he is expected to make a full recovery and is getting ready to start his collegiate career soon.
LeBron has expressed his dream to not only play in the NBA with his son, but also on the same team together. With the way LeBron is still playing, this is definitely possible, even if Bronny decides to stay for more than one year at USC. The rules have changed since LeBron skipped college and was drafted straight out of high school. A prospective player must have at least one year of college to be eligible for the NBA Draft.
Bronny James is certainly off to a great start, and it will be exciting to see where his collegiate career and merchandise sales take him.
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