British Airways introduces three new direct flights from London to Italy, including a lesser-known coastal destination.

If you're planning a trip to Europe, you may want to consider adding Rimini to your list of destinations. This beautiful coastal city, nestled just south of the popular Bologna, has often been overlooked by tourists. However, things are about to change as Rimini will now have direct flights from London thanks to British Airways.

Previously, accessing Rimini was a bit challenging with limited flight options. But now, with the launch of three new routes, travelers can easily visit this underrated gem on the Adriatic Riviera. These flights are scheduled to start in 2025 and will operate during the peak summer season. So, if you're looking for a summer getaway, this is the perfect time to plan your trip.

But why is Rimini considered underrated? Well, according to a study commissioned by Skyscanner, it was named one of the most underrated European cities to visit, ranking at third place behind Vigo in Spain and Leipzig in Germany. The study surveyed 2,000 UK participants and analyzed data on flights and hotel searches. So, it's safe to say that Rimini is finally getting the recognition it deserves.

But what can you do in Rimini? Well, for starters, you can explore its rich history. As one of the oldest cities in Italy, Rimini has a fascinating past, dating back to the Etruscans and Romans. However, it was during the reign of the Malatesta family in the 13th to 15th centuries that the city flourished. Today, you can still see the legacy of this powerful family in the Castel Sismondo and the Malatesta Temple, both open to the public.

Apart from its historical significance, Rimini is also known for its food. As part of the Emilia-Romagna region, known for its culinary delights, Rimini offers a variety of mouthwatering dishes. And with its proximity to the Tuscan hills, fields of fresh produce, and the Adriatic coast, you can expect a delicious mix of meats, vegetables, and seafood during your stay. Be sure to check out popular restaurants like Vicolo, Osteria io e Simone, and La Esse Romagnola.

If you're a beach lover, you'll be happy to know that Rimini has stunning beaches to enjoy. While the locals tend to flock to nearby spots like Cesenatico and Lido di Classe, Rimini's beaches are still worth a visit. And if you're lucky enough to visit during the high season, you'll find crystal clear waters and plenty of sunbeds to relax on.

So, when is the best time to visit Rimini? It all depends on your preference. If you're after warm weather and a tan, the summer months of July and August are ideal. But if you prefer a winter wonderland, January brings snow and temperatures around 6C. Whatever time of year you choose, Rimini has something to offer.

In conclusion, Rimini is a hidden gem that is finally getting the recognition it deserves. With its direct flights from London and a variety of things to do and see, it's the perfect destination for your next European adventure. So, whether you're a history buff, a foodie, or a beach lover, Rimini has something for everyone.

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