July 26th 2023.
Tabatha Carr is living proof that success is possible with a lot of hard work and dedication. Her plant-based chocolate brand, Good Girl Chocolate, has experienced tremendous success since its launch. Tabatha was inspired to create the brand after learning she was pre-diabetic and could have trouble conceiving because of hormonal imbalances.
Tabatha quickly began to take action on her business idea. She pitched her company to QVC at the Texas Women's Conference one year before officially launching her brand. Despite not having a website, customers, or packaging, Carr was determined to make her dream a reality.
Tabatha's dedication paid off in the form of a sweet deal with QVC for Christmas in July 2023. Good Girl Chocolate can also be found in 28 Whole Foods stores across Oklahoma, Louisiana, Texas, and Arkansas, and in two airports in Tulsa and Austin.
Unfortunately, like many Black entrepreneurs, Tabatha found it difficult to access capital for her business. Her breakthrough came from a six-month accelerator program, ACT, which awarded her $70,000. Afterward, Tabatha reached out to QVC for a second time and landed a deal.
Good Girl Chocolate's success has continued to snowball since then. The brand has been featured in gift bags for Oscar nominees, the Grammys, and was even granted money from Beyoncé's BeyGOOD Foundation in 2020.
Tabatha Carr's journey serves as a reminder that with hard work and determination, success can be achieved. Her story also highlights the struggles that Black entrepreneurs face when it comes to accessing capital. We hope to see more brands like Good Girl Chocolate find success in the future.
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