July 28th 2023.
A–B, a Black-owned strategic insights company, has announced the acquisition of Avalanche Insights. Avalanche is renowned for its innovative research methods, with a particular focus on cognitive behavioral science. This acquisition will allow A–B to better serve its clients by providing progressive and innovative ways to connect with consumers of color.
Andre Banks, founder and CEO of A–B, sees this acquisition as an opportunity for brands and organizations to reach out to minority communities. “People of color are the fastest growing segment of consumers and we’re on track to be a majority of the electorate in just a few years. But even the biggest brands and organizations struggle to find the tools and expertise to reach our communities consistently and authentically,” said Banks. “A—B has acquired Avalanche to fill this gap and bring the next level of precision and innovation to multicultural marketing. Our clients and partners know that this change is no longer a choice—they must connect quickly, deeply, and with nuance to diverse communities if they want breakthrough growth and impact.”
Since 2018, A–B has been known for its ability to put “culture” first in its messaging as well as persuasive strategy and research-driven visual design that truly connects with minority audiences. This acquisition will be especially beneficial to A–B's clients in the 2024 election, where many of them will seek detailed consumer opinions to help execute expert evidence-based campaign and polling strategies. Banks further stated that Avalanche's expertise will be a key differentiator for A–B.
For Avalanche, this acquisition is an opportunity to create a broader reach for their research strategies. Tovah Paglaro, co-founder of Avalanche Insights, said, “At Avalanche, our goal has always been to build power by using the strength of research to drive campaigns to victory. Inside A—B, Avalanche will now be able to offer more comprehensive services to help transformational leaders better understand people. We know that brands and organizations are challenged in reaching Black and brown audiences but A—B’s unique Identity-Powered Design approach paired with Avalanche’s innovative research model, will help organizations truly unlock the power of Black and Brown voices.”
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