October 19th 2023.
Big Freedia is now a boss! The Queen of New Orleans Bounce music has just announced the launch of her new beauty line, Bold Beats, in collaboration with BLK/OPL. This introduces an exciting new inclusive element to the already established range of Black-owned beauty ventures—gender-neutral makeup, which Big Freedia has referred to as "fundamental" to her look.
Freedia is no stranger to going against the grain—she identifies as "gender nonconforming, fluid, nonbinary." To celebrate the launch of her collection, she shared a post on Instagram, saying "It’s finally here! I’m so excited for the launch of my limited edition Bold Beats Collection in collab with @blackopalbeauty. This collection is all about being your best, bold, beautiful self… I can’t wait to see y’all in these beautiful products!!"
In a press statement re-shared by MyNewOrleans.com, Big Freedia explained her inspiration for creating the brand. She said it was an "honor" to release the collection with Black Opal Beauty, and that she wanted to create something for everyone—all genders and skin tones.
The Bold Beats line will include traditional makeup products like eye shadow and lashes, as well as something a little more unique—vibrant nail tips. The eyelashes come in three different styles, named after some of the Queen of Bounce's most famous phrases, such as "Ya Best Believa" and "Girl Down." The nail sets come in two colors, and all products range from $12 to $17, making them widely accessible and affordable.
The collection is exclusively sold on the Black Opal Beauty website, so head over there to get your hands on it now!
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