September 20th 2024.
When you step into a Sainsbury's store, the aroma of freshly baked bread fills the air, drawing you towards the bakery aisle. It's hard to resist the temptation and before you know it, you're leaving the store with a bag full of croissants and maybe even a pretzel to snack on. But now, you can feel even better about your bakery purchases, as Sainsbury's has announced a major change to its bakery offering in an effort to promote sustainability.
To reduce plastic waste, Sainsbury's is switching from plastic clam-shell packaging to cardboard and paper packaging for all their doughnuts and pastries. This change will result in a 90% reduction in plastic packaging, saving a whopping 414 tonnes of plastic annually. In addition, bakery bread is also getting an eco-friendly makeover, with plastic bags being replaced by recyclable paper bags with a small window. This switch will save around 152 tonnes of plastic per year, a 60% reduction.
The new packaging not only benefits the environment, but also makes recycling easier for customers. The small window can be separated from the cardboard box and paper bag, and recycled at any front-of-store recycling points in Sainsbury's supermarkets. The cardboard and paper can also be recycled at home, making it a win-win for everyone.
While Sainsbury's is making strides towards sustainability, Lidl's bakery has also been making waves with its unique offerings. Their pretzels and Portuguese tarts are already fan favorites, but their latest bakery item has caused quite a stir. The Croissant Bag, a collaboration with designer Nikolas Bentel, retailed for £50 and sold out within minutes of its release earlier this month. Fashion enthusiasts were obsessed with the buttery leather creation, with many expressing their desire to own one on Instagram.
Now, not only can you indulge in a delicious flaky treat, but you can also feel good about your impact on the environment. Sainsbury's "Good to Know" logo on packaging signifies products that are more sustainable, making it easier for customers to make environmentally friendly choices during their shopping trips. These changes will be implemented in all Sainsbury's stores in the coming months, so keep an eye out for them on your next visit.
Do you have a story to share about sustainable shopping? We would love to hear from you. Get in touch by emailing us at [email address]. Let's all do our part in making the world a greener place.
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