Big car externalities

One of The Economist’s data journalists dug into data from 7.5 million collisions in 14 states in the US. He found that, for every life that the heaviest 1% of SUVs and trucks save in a crash, more than a dozen are lost in smaller vehicles. As a result, roads in the US are 2 times more deadly that roads in other countries.

It is a powerful illustration of the idea of “negative externalities” – when an action results in negative impact whose cost is not borne by the person taking the action.

The challenge with wide-ranging externalities like these is that there often aren’t solutions within our control.

So, awareness is the best first step.

Choices come next – choose smaller cars where possible.

And, perhaps most importantly, stay safe out there.

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