February 25th 2025.
Superstar Beyoncé is back and rocking her iconic Levi's jeans in a brand new commercial for the American denim company. In this latest feature, the talented singer flaunted her flawless backside in a dazzling two-piece denim suit. It's safe to say that she looked absolutely fierce and fabulous.
This isn't the first time that Beyoncé has teamed up with Levi's, as she continues her successful partnership with the brand in their latest commercial titled "Chapter 2: Pool Hall." The advertisement features Queen Bey sporting a bedazzled denim jacket and matching pants while playing a game of pool at a bar with actor Timothy Olyphant.
In the clip, Beyoncé effortlessly dominates the game in her country glam attire, all while her hit song with Post Malone plays in the background. She took to Instagram to share a snippet of the commercial, captioning it with the clever phrase "in my jeans" - a nod to her Cowboy Carter album tracklist where she uses the Roman numeral "ii."
Levi's also shared more details about their collaboration with the Grammy-winning artist for their "Live in Levi's" campaign. They referred to her as a "denim cowboy" who is always dressed to win. "With her eye on the prize, our denim cowboy bets it all on the corner pocket," expressed Levi's on their website. "She's the challenger he never saw coming, and her victory isn't just won - it's worn."
Just like their previous partnership, this commercial puts a fresh spin on classic Levi's ads with the global superstar. The brand wasted no time in teaming up with Beyoncé after the release of her highly acclaimed album, which recently won Best Country Album and Album of the Year at the 2025 Grammy Awards.
It's clear that Beyoncé has a major impact on the fashion industry, as Levi's CEO has coined it "The Beyoncé effect." Their first commercial with the artist resulted in a whopping $5 million Media Impact Value, which was previously covered by BLACK ENTERPRISE. With this second installment, Levi's is hoping to continue to grow with Beyoncé as their latest ambassador.
For fans who want to recreate Beyoncé's iconic Levi's look for her upcoming Cowboy Carter tour, the clothing company has options inspired by her outfit. While the bedazzled version is reserved for Queen Bey herself, the Beyhive can still shop similar pieces on Levi's website.
In other exciting news, Beyoncé has also brought her Cécred to ULTA, marking the biggest haircare partnership in the retailer's history. It's clear that the Beyoncé effect is still going strong and we can't wait to see what other amazing projects she has in store for us.
[This article has been trending online recently and has been generated with AI. Your feed is customized.]
[Generative AI is experimental.]
