April 8th 2024.
Beyoncé's influence in the world of fashion is undeniable. It seems that every time she mentions a brand or style, it immediately gains popularity. This was once again proven when her song "Levii's Jeans" was released on her latest album, "Cowboy Carter," causing a 20 percent increase in stocks for the Levi's brand.
According to CBS News, this surge in stock prices occurred on April 4, just days after the album's release on March 29. It's clear that Beyoncé's impact extends far beyond the music industry and into the fashion world. Levi's CEO Michelle Gass even acknowledged this "moment" created by Queen Bey and how it has affected their business.
In an interview, Gass stated, "Denim is truly having a moment and the Levi's brand is at the forefront of this powerful trend. As a brand that prides ourselves on being at the center of culture, having someone like Beyoncé, a true culture shaper, name a song after us is a huge honor."
To further celebrate this recognition from Beyoncé, Levi's even changed their Instagram handle to "Levii's" and has continued to collaborate with Black artists. They are also expanding their iconic collection of denim pieces, most recently teaming up with Parisian rapper Jewel Usain for a Colors performance.
It's clear that Beyoncé's "Cowboy Carter" is more than just a music album. It pays homage to the Black influences in country music and features collaborations with legends like Dolly Parton and Miley Cyrus. Her song "Blackbiird" also showcases emerging Black female country singers, highlighting the importance of diversity and representation in the genre.
This isn't the first time Beyoncé has made a significant impact outside of the music world. In the past, her fashion choices have caused a frenzy, such as when she requested silver attire for her Renaissance World Tour, leading to a boost in sales for small businesses. With rumors of a "Cowboy Carter" tour swirling, fans can only speculate how Beyoncé will continue to promote country-inspired outfits.
It's safe to say that Beyoncé's influence knows no bounds and she will continue to make waves in all aspects of entertainment and culture. In fact, she will be receiving the Innovator Award at the upcoming iHeartRadio Music Awards, adding yet another trophy to her already impressive shelf. Beyoncé's impact on fashion, music, and beyond is truly unmatched.
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