March 26th 2024.
Last week, Beyoncé caused a stir in New York City as she projected advertisements for her highly anticipated country album on several museums, including the Guggenheim. However, the Guggenheim has now come forward stating that they did not give Beyoncé permission to do so.
According to representatives for the museum, they were not informed about the promotional activation and did not authorize it. However, they did extend an invitation for Beyoncé and her fans to visit the museum from May 16-20 to view projections by artist Jenny Holzer as part of an upcoming exhibition.
The Grammy-winning artist's album, titled "Cowboy Carter," caught attention with its bold and unexpected country sound. Advertisements for the album featured the words "This ain't a country album. This is a 'Beyoncé' album," along with the album's title and release date of March 29th. Fans flocked to the museums in hopes of seeing the projections in person, but were disappointed to find a blank building. Some speculated that the projection never appeared, while others claimed it was only visible for a short time or that images of the projection were digitally altered.
In response to the hype, the Guggenheim posted a photo on Instagram of a painting featuring horses with the caption "This ain't Texas," a nod to Beyoncé's single "Texas Hold 'Em." The museum seemingly tried to capitalize on the buzz surrounding the album.
Beyoncé herself explained the inspiration behind her country-inspired album in a recent Instagram post, where she shared a 10-day countdown until its release. She revealed that she began working on the project five years ago after an experience where she "did not feel welcomed." This led her to delve deeper into the history of country music and its rich musical archive.
Many believe that the experience Beyoncé referred to was her controversial 2016 performance of "Daddy Lessons" at the Country Music Association Awards, where she was met with backlash from the country community. Despite the criticism, the performance remains a fan favorite.
With its unexpected sound and bold marketing tactics, Beyoncé's "Cowboy Carter" is sure to make waves in the music industry. Fans eagerly await its release and the opportunity to experience the artist's unique take on the country genre.
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