July 21st 2023.
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Beyoncé has something special up her sleeve for her fans. She's releasing a new perfume that they can pre-order on her website. This is her first fragrance since Rise was released in 2014. Although Rise was an affordable $24, Beyoncé's new scent is significantly more expensive, costing $160 for 1.7 oz.
The bottle image gives a hint of the design, but Beyoncé's elusiveness keeps fans guessing. Those who pre-order will have to wait a few months until the "eau de parfum" is shipped, beginning around November. The good news is that buyers will get a "special gift" for the pricepoint. The description includes clementine and golden honey in the top notes, rose absolute in the heart, and golden amber in the base. Plus, the fragrance was created in France and designed by Beyoncé herself.
The announcement of her new perfume comes as she's in the middle of her highly successful Renaissance World Tour. This business venture is just another way for the Queen of Pop to expand her kingdom. However, the perfume is only available while supplies last, so pre-ordering is the best way to get access to it.
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