Basketball games and differentiation

“If you need to take clients golfing or out to dinner, you’re selling something undifferentiated. If someone’s taking you to basketball games, you’re paying too much. Vanguard’s not buying you lunch — but your wealth advisor with courtside seats? She’s charging you onerous fees.”

I saw this in Scott Galloway’s newsletter and chuckled.

It is both funny and true. And a good reminder to ensure we’re in the business of selling and buying things that are differentiated.

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