August 17th 2024.
It seems like B&M is already getting into the Christmas spirit, as shoppers have noticed festive items on their shelves. Despite it being summertime with the sun shining, people are wondering if it's too early to start thinking about the holiday season. According to B&M, August is the perfect time to start, as one member of the Extreme Couponing and Bargains UK Facebook group shared a photo of rows and rows of Christmas wrapping paper, chocolate, and stockings at their local store. The post was accompanied by an eye-rolling emoji, with many commenters agreeing that it's still too early for Christmas shopping.
Some shoppers expressed their love for Christmas but still felt it was too early, while others pointed out that it's getting earlier and earlier every year. However, there were also some who were excited to have the opportunity to stock up on Christmas items a few months in advance. "Excellent. I can spread the cost and get bits here and there," wrote one shopper, while another urged people not to be a "negative Nelly" and to simply avoid the Christmas aisles if they're not ready for it.
It's not just B&M that's getting a head start on Christmas. Customers have spotted popular Cadbury Christmas items, such as chocolate coins, mini snowballs, Christmas puds, and winter mint crisp bars, at Asda earlier this month. This may seem odd, but as psychotherapist Kamalyn Kaur explains, supermarkets strategically introduce seasonal items early to create anticipation and encourage early purchases. Seeing Christmas products on display can serve as a reminder to start planning for the holiday season, and in some cases, early sales and promotions can create a sense of urgency and scarcity, prompting consumers to buy sooner.
For those unfamiliar with Cadbury's Christmas treats, the snowballs are made of smooth Dairy Milk chocolate coated in a crispy white icing sugar shell, while the puds have a truffle center with hazelnut and crunchy puffed rice pieces. The winter mint crisp bar is a mint-flavored milk chocolate with honeycombed granules. Reactions to these early Christmas items have been mixed, with some ecstatic over their comeback while others feel it's too soon for such festivities. Some even joked that it won't be long until Easter items are on sale.
Overall, it's clear that Christmas in August is not everyone's cup of tea. But for those who are already in the holiday spirit, they can start stocking up on their favorite festive treats at B&M and other supermarkets. As for the rest of us, we can enjoy the summer and wait a little longer before indulging in Christmas goodies.
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