June 4th 2024.
The well-known Australian cruise line brand, P&O, is sadly coming to an end as its parent company, Carnival, announced its plans to merge the brand with Carnival Cruise Line early next year. While acknowledging P&O's rich history and exceptional team, Carnival stated that this decision was necessary in order to cut costs.
Carnival's CEO, Josh Weinstein, explained that the small population and high operating and regulatory costs in the South Pacific region led to this strategic move. He reassured guests that Carnival remains committed to Australia and will still maintain its position as the largest cruise operator in the region, with 19 ships and 78 destinations, representing 60% of the market.
As a result of this merger, two of P&O's ships, the Pacific Encounter and Pacific Adventure, will now be operated by Carnival Cruise Line, bringing the total number of Carnival ships serving the South Pacific market to four. Unfortunately, the third P&O ship, the Pacific Explorer, will be retired in February. However, Carnival assured customers that current itineraries will continue as planned and any changes to future bookings will be communicated in the coming days.
Carnival Cruise Line president, Christine Duffy, expressed excitement about incorporating some of Carnival's innovations into the Australian market. She also assured guests that while there will be some technology upgrades and minor changes, the ships will still have a familiar feel to cater to the unique Australian market.
In addition to this merger, Carnival will also be inviting P&O customers to join its own loyalty program. They also plan to celebrate and honor P&O's legacy and contributions to the tourism industry in the South Pacific in the coming months.
Weinstein concluded by expressing gratitude towards P&O's guests, employees, travel partners, and destinations, and promised to continue building strong connections with them as Carnival. While it is a sad farewell to P&O as a separate brand, Carnival is looking forward to the future and providing an incredible cruise experience for all guests in the region.
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