December 21st 2024.
A major telecommunications company in Australia has recently launched a unique initiative that allows people to donate their leftover data to children in need. This program aims to address the growing issue of digital poverty, which has been labeled as the "newest frontier of poverty". One of the beneficiaries of this program is Amy Chen, a young student who has felt left behind in the digital world.
Chen, like many other children from disadvantaged backgrounds, did not have access to a laptop or internet outside of school. This became a major problem when the COVID-19 pandemic hit and learning had to be done online. "I didn't have data on my phone, as we were trying to minimize costs for my family. So I couldn't access the internet outside of school," she shared.
But then, Chen discovered the program offered by Optus, a leading telco company in Australia. Through this program, customers can donate their unused data at the end of each month to help students like Chen. "They receive a sim card that allows them to make calls, send texts, and access data for school-related activities," explained Anthony Shiner, Optus' customer solutions managing director.
The beneficiaries of this program are chosen by charities, and according to the chief executive of the Smith Family, Doug Taylor, it has been a significant success. "The digital divide is a significant challenge - in a way, it's the newest frontier of poverty," he stated. A survey of 2500 families who have received donated data through this program reported a 98% improvement in their technology skills. "Additionally, we've been able to provide 10,000 laptops to the families we're supporting," Taylor added.
Since its launch in 2019, this program has benefited 50,000 Australians, and Optus hopes to reach even more people this Christmas. With 61% of Australians expressing a desire to donate this festive season, financial constraints have been a major barrier. However, Optus sees this program as a win-win situation, as it not only helps those in need but also makes it easier for people to give back to their community. "At this time, Australians are generous and giving people, and we're making it simple for them by not requiring cash donations," Shiner explained. Their goal is to reach 7 million gigabytes of donated data by the end of the year.
For Chen, being connected to the internet has made a significant impact on her life. She always dreamt of studying cybercrime at university, and with the help of donated data, she was able to achieve this dream. "Having access to the internet has made a huge difference in my studies. I could work on assignments while on my way to classes," she shared gratefully. "I am extremely grateful, as without it, I wouldn't be where I am today."
In addition to this program, Optus has also launched a mobile app to keep people informed about the latest news, sports, politics, and weather. The app also sends notifications directly to the user's smartphone, making it easier to stay updated on the go. It is available for download on both the Apple App Store and Google Play.
In conclusion, the donate-your-data program by Optus has not only helped bridge the digital divide for thousands of children in need, but it has also brought the community together in a unique and meaningful way. With the holiday season approaching, let's all do our part and give the gift of connection to those who need it the most.
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