March 26th 2025.
During a break in the second quarter of Saturday's game against the Golden State Warriors, the Atlanta Hawks took a moment to pay tribute to Kendrick Lamar's electrifying performance at the Super Bowl halftime show. The crowd was buzzing with excitement as the team's mascot, Harry the Hawk, donned a fake "a" chain and outfit to channel Lamar's iconic style. The dance team joined in, flawlessly recreating the memorable scene.
The tribute also featured an emcee dressed in an "Uncle Sam" outfit, a nod to the one worn by actor Samuel L. Jackson during Lamar's halftime show. The audience was thoroughly entertained, with Hot97 reporting that they even echoed the famous "A minor" line along with the performance.
Lamar's Super Bowl performance and his subsequent diss tracks aimed at Drake have become a cultural phenomenon, and the show itself broke viewership records. His hit song "Not Like Us" also swept the 2025 Grammy Awards, winning both Record and Song of the Year.
The impact of Lamar's performance has sparked rumors that he may continue his success on an even bigger stage. Casey Wasserman, an organizer for the 2028 Olympics in Los Angeles, hinted at Lamar's possible involvement in the festivities. "Fortunately, in my day job, I represent Kendrick Lamar," Wasserman revealed to the Associated Press. "He is truly an LA icon. So I think it's safe to say that Kendrick will have a role in the Olympics in some capacity."
In the meantime, Drake, Lamar's musical rival, is looking to move past their infamous rap beef. He recently released a joint project, titled "Some Sexy Songs 4 U," with Partynextdoor on Valentine's Day, which quickly reached #1 on the Billboard 200 chart.
As for Lamar, he will be promoting his hit song and accompanying album independently, as he gears up for his Grand National Tour with Sza, set to kick off on April 19 in Minneapolis.
In other news, Walmart made a noteworthy appearance at the BE's Women of Power Summit by providing health screenings through their team of health advocates. The event was a huge success, thanks to the efforts of these dedicated individuals.
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[Generative AI is experimental.]
