October 5th 2023.
Atlanta News First recently reported on a new website that is helping consumers understand Black spending and its impact on the racial wealth gap. FotM Global Inc., an Atlanta-based data firm, developed the website, Our Money United, to provide the community with more power.
Our Money United is a Black business and voter marketplace that allows users to search for companies and candidates based on criteria such as race, religion, ethnicity, and LGBTQ+ views. It can even go as far as to identify companies that take a stance on specific issues such as pro-life vs. pro-choice and gun control. After a successful six-month pilot run in Atlanta, the website is now active and has already partnered with the Atlanta Black Chamber, the National Action Network, and the Rice Center.
Charles Walker Jr., the CEO of FotM Global Inc., believes that this platform can change the game for customers. He stated: “Corporations spend tons of money with lobbyists, and they impact policy. If we used our money to support companies that supported us, then we could change the world.” Walker's ambition is to use the platform to encourage people to vote with their wallets and have their voices heard.
With a similar goal, Kezia M. Williams, the CEO of The Black upStart, launched My Black Receipt in July 2020. This platform encourages customers to spend money with Black businesses and upload purchase receipts. The ultimate goal is to quantify how Black consumers and allies buy from Black-owned businesses as a collective.
FotM Global Inc. is now looking to partner with Reach TV, a company that runs campaigns on televisions housed in over 90 airports across the U.S., in hopes of bringing the platform focused on Black spending to the community. Walker hopes that this will be a major step in helping the community have their voices heard. He said: “We’re giving them an opportunity to be heard by using their dollars. To vote with their wallets, period. That’s the only change we have.”
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