July 27th 2023.
AT&T Dream in Black made its triumphant return to the Essence Festival this year, and it did not disappoint. As a proud partner of the festivities for years, the company brought back its iconic 'block party' experience to add to the weekend-long celebration. AT&T Dream in Black sought to be a hub where creativity, culture, and game-changers come together.
The initiative hosted trailblazers from entertainment, tech, and fashion, allowing attendees to share and collaborate on how to move forward as a community. Sabina Ahmed, AVP of Sponsorships & Experiential at AT&T shared, “Essence Festival of Culture is an iconic celebration of Black culture, excellence, and empowerment and it aligns perfectly with our commitment to fostering diversity and inclusion within the communities where we live, work, and play.”
AT&T also sought to honor the 50th anniversary of Hip Hop, in collaboration with Brandice Daniel and Harlem Fashion Row, by curating a fashion show that highlighted its impact on culture. To further amplify the voices of the Black community, AT&T created spaces to showcase the 2022 Class Of Rising Future Makers.
Tariah Hyland, one of the Class of 22’ Rising Future Makers, expressed her excitement to work with AT&T and to have the opportunity to present at panels and activations. “It's super exciting that AT&T saw me beyond my work within the political space and the legal space and were interested in also cultivating my talents as a model. Giving me the opportunity to walk in the Harlem Fashion Row fashion show for a super dope designer was amazing.”
AT&T Dream in Black continues to prioritize uplifting Black youth, artists, and business professionals to leverage their voice and power to spark meaningful change in their communities. Through another successful weekend with Essence Fest, AT&T has remained committed to amplifying the voices and ideas fostered by the Black community.
[This article has been trending online recently and has been generated with AI. Your feed is customized.]
[Generative AI is experimental.]
