June 7th 2024.
Actor Ashton Kutcher has stirred up some controversy with his recent comments about the use of artificial intelligence (AI) in film. While speaking at a panel discussion in LA, the 46-year-old star shared his optimistic view of the future and how AI could potentially replace the entire cinema industry. However, his comments have left film fans feeling uneasy about the prospect.
Kutcher, who famously portrayed late Apple CEO Steve Jobs in the 2013 biopic, suggested that AI could revolutionize the way movies are made. He explained that with the cost savings of using AI, it would become an irresistible option for producers. "You'll be able to render a whole movie," he said to former Google CEO Eric Schmidt. "You'll just come up with an idea for a movie, then it will write the script, and then you'll input the script into the video generator and it will generate the movie."
He went on to say, "Instead of watching a movie that someone else came up with, I can just generate and watch my own movie." Kutcher even went as far as to suggest that there would be no point in making movies and TV shows in the traditional way once AI was fully operational, as it would be much cheaper than doing things for real.
The Two And A Half Men star believes that AI can help the Hollywood industry and has opened up about a generative video tool created by ChatGPT company OpenAI. He praised the tool, called Sora, and explained that while it may still make mistakes and not fully understand physics, it is possible to create "good 10, 15-second videos that look very real."
Kutcher compared the current capabilities of AI to those of a year ago, saying it has improved by "leaps and bounds." He even suggested that some of the footage from Sora could be used in major motion pictures or television shows.
However, not everyone agrees with Kutcher's viewpoint. Many writers and people in the industry have fired back at his suggestion that AI could replace humans in the creative process. Former Rick & Morty writer Caitie Delaney argued, "When you take ANY humans off of a collaborative and creative pursuit, you literally lose the humanity. A hollow, dumbass, pointless shell. TV will have the same artistic merit as dish soap."
Writer Ash Laser also added, "It's such an ignorant, shortsighted, self-centered, short-term cost vs. long-term gain mindset. You're training it to replace YOU. And your kid's dreams."
Kutcher's comments have caused quite a stir, with people questioning the impact of AI on the film industry and the creative process. Whether you agree with him or not, it's clear that his words have sparked an important conversation. If you have a celebrity story, video, or pictures, the entertainment team at The Agency would love to hear from you. You can reach us by email, phone, or by visiting our Submit Stuff page.
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