Argus has acquired Mercaris, the leader in sustainable agriculture pricing.

After a decade of leading the way in sustainable agriculture prices and analytics in the United States, Mercaris - a company founded and led by Kellee James - has been acquired by Argus. Mercaris is an innovative platform that provides price assessments, analytics, and forecasts for organic and non-GMO agriculture and has a wide range of customers, including Perdue Chicken, Cargill, and Rabobank.

The company has achieved great success, such as providing a $100 million USDA fund for organic dairy farmers in need of financial support from the industry, as reported by AfroTech. Speaking of the acquisition, James said in a statement: "We are excited to become part of Argus which presents a great opportunity to leverage their trusted brand, global reach and scale with our best-in-class sustainable agriculture offering."

In addition to price assessments, Mercaris provides acreage estimates, supply/demand analysis, and facilities density mapping to customers across the agriculture supply chain in the U.S. This further helps Argus to expand its reach and impact. Argus Media chairman and chief executive Adrian Binks expressed his enthusiasm for the deal: "We are pleased to further expand Argus agriculture capabilities in the Americas. The development of sustainable agriculture is critical as the world embraces the transition to net zero. The integration of Mercaris into Argus will allow us to scale our offering and provide valuable new market transparency."

James also shared her thoughts on the partnership, noting that it is an ideal way to scale Mercaris' impact. "As a founder, I’m always looking for ways to scale our impact, and this acquisition is a strategic means to accelerate the work that both companies do in the vital sectors of agriculture, energy, and other critical markets," she said. "Startups are tough to build and grow, and taking Mercaris from idea to exit is something that I, and the Mercaris team, are proud of."

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