September 4th 2023.
Kendra Bulluck-Major is the executive director of the Orange-Blossom Classic and is quickly becoming a force to be reckoned with in the sports industry. Her immense network and love for HBCUs inspired her to create a memorable event. She shared with HBCU Legends how she made the spectacle happen.
“I think what makes our program unique is that we not only allow businesses to participate in events like tailgates or fan fests, but we also provide contracting opportunities, such as dropping porta potties at the parade. We ensure that businesses have all the necessary paperwork and then ask them to submit a quote from our business unit list.”
Bulluck-Major created a luxury experience for all guests that attended the event. Exclusive seating options and complimentary food and beverage service were part of the package. She also made sure to collaborate with minority-owned businesses to help the community once they leave the stadium. By combining big-name sponsors and highlighting homegrown businesses, Bulluck-Major was also able to direct attention towards the benefits of supporting students through financial aid.
“The beautiful thing about this event is that if you are a corporate sponsor, you’re aligning yourself with well-known and respected brands. And that says a lot,” said the entrepreneur.
This year’s game, taking place on Sunday, Sept. 3, saw Florida A&M come out on top against Jackson State. But the event’s impact on HBCU sports and the economic gains of the Black community are only just beginning. Thanks to Kendra Bulluck-Major’s hard work and dedication, the Orange-Blossom Classic is becoming a household name in the world of sports.
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