October 1st 2024.
It's officially October, which means Halloween is just around the corner and we couldn't be more excited for all the costume parties coming our way. And to make this spooky season even better, Ann Summers has just revealed their latest Halloween campaign featuring the stunning GK Barry as their new face.
We all know GK Barry for her bold personality, humor, and authenticity, and she brings all of that and more to this new campaign. As a social media sensation with a following of 4.4 million and 10 million Spotify streams from her hilarious podcast, Grace's relatable content resonates with millions across the UK and beyond. And now, she's collaborating with Ann Summers to showcase their unique and empowering mission to make women feel confident, sexy, and daring.
"I love getting dressed up and having some fun for Halloween," GK Barry said when asked about being the new face of Ann Summers. And boy, does she look unreal in everything she wears in the campaign. From the iconic bunny costume to devilish delights, mischievous maids, and kinky kitties, GK is bringing a fresh and bold take on spooky-season fashion.
But it's not just about the costumes. Ann Summers also has a Halloween edit with a wide range of options, from sheer fabrics to bodycon silhouettes and PVC catsuits. And the best part? Prices start at just £8 for sparkly devil horns, going up to £46 for a sequin body.
And let's not forget about the iconic bunny costume that has had a serious Halloween glow-up for 2021. The figure-hugging bodysuit is adorned with glass-like shards of sparkly fabric that shimmer in the light, complete with matching bunny ears for the perfect finishing touch.
We all know Halloween is more fun with friends, and GK Barry is giving us major girl squad vibes in this campaign. Natalie Amosu, CMO of Ann Summers, said, "We are so excited to welcome GK Barry as the face of this year's Halloween campaign. She embodies the confidence, energy, and empowerment that Ann Summers stands for. This collection is all about having fun, being with your friends, and embracing your individuality, and there's no one better to showcase that than Grace."
And Grace couldn't agree more, saying, "I'm so excited to be working with Ann Summers for their Halloween campaign this year! I've always been a fan, so being the face is a dream come true! If there's one thing I love, it's getting dressed up and having some fun, and that's what this shoot was all about - I can't wait for everyone to see it!"
So, are you ready to shop the collection? Head over to Ann Summers and get your Halloween look sorted. And don't forget to share your views in the comments below. Want more shopping inspiration? Sign up for our Shopping newsletter to get the latest trends, offers, and trusted reviews.
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