An artist from New Orleans makes history as the first non-NFL staff member to design the Super Bowl logo.

Tahj's decision to pause her costume creation shows her dedication to representing her city.

January 30th 2025.

An artist from New Orleans makes history as the first non-NFL staff member to design the Super Bowl logo.
Meet Tahj Williams, a talented Black artist and proud New Orleans native. She recently made history by creating the new logo for the 2025 Super Bowl LIX. This is a first for the National Football League, as they have never before collaborated with an artist outside of their organization to bring the event to life.

Tahj is a member of the Golden Eagles Mardi Gras Indian Tribe, a community that holds a special place in her heart. She took to Instagram to express her gratitude for her city and to share the personal sacrifice she made to complete this project. She revealed that there are very few things that could have stopped her from working on her new suit for the 2024 Mardi Gras season, but the opportunity to design the Super Bowl logo was one of them.

In her post, Tahj shared the logo for Super Bowl LIX and explained the significance of this collaboration with the NFL. This partnership not only showcases her extraordinary talent but also highlights the diversity and creativity of her city.

As a member of the Mardi Gras Indian community, Tahj's dedication to her craft is evident in her willingness to put her own costume-making on hold to focus on this project. This is a true testament to her commitment to "put on" for her city and represent it in the best way possible.

New Orleans has a rich history of Black Masking Indian culture, which pays homage to the Native American tribes that provided refuge and support for enslaved Black people seeking freedom. According to NewOrleans.com, there are over 40 documented tribes in the city, each with its own unique traditions and customs. Members of these tribes hold positions of honor within their community, such as Big Chief, Big Queen, Spy Boy, and Flag Boy, each with their own responsibilities.

The costumes worn by these tribes are truly works of art, handcrafted and intricately beaded. It can take years to create one costume, and when you factor in the time spent on conceptualization and design, some costumes can take over a year to complete. But for Tahj and her fellow Black Masking Indians, the time and effort are worth it to honor their city and its people.

While each tribe has its own set of rules and traditions, they all share the same intention as Tahj - to show love and respect for their city and the people who have made it what it is today. And with Super Bowl LIX taking place in New Orleans at the iconic Caesars Superdome, the city will be on full display for the world to see.

For those planning to visit New Orleans during the Carnival season, which ends on March 4th, be sure to check out the Mardi Gras Indian performances at various parades. It's a unique and beautiful experience that showcases the rich culture and history of this vibrant city.

Despite the challenges of hosting both the Super Bowl and Mardi Gras at the same time, New Orleans is determined to make it a success. With the help of SEAR-1 Security, the city is moving forward with preparations for both events. And with Tahj's stunning logo representing Super Bowl LIX, there's no doubt that this will be a truly unforgettable experience for everyone involved.

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