October 18th 2024.
This week, McDonald's released a limited edition item in the US that has been highly anticipated by its loyal fans across the pond. It's been two years since the UK had the chance to indulge in the Chicken Big Mac, a twist on the iconic classic, and it's finally making its debut in America. However, it seems like not everyone is loving this new addition to the menu.
The Chicken Big Mac features two crispy chicken breast patties, layered between a triple bun, cheese, lettuce, pickles, and the signature Big Mac sauce. When it first hit the UK, there were mixed reviews from the Metro Lifestyle team, with ratings ranging from one to four stars out of five. Some described it as a "game-changer", while others found it to be "lacklustre". But now, as it makes its way to the US, it's receiving even harsher criticism.
Washington Post food reviewer Emily Heil called it a "bland, beige mess" and expressed her doubts about the combination of breaded chicken and an extra carb in the middle bun. Others, like Timothy Jimothy on X, agreed with her, saying that the chicken was too bland and the patties were difficult to chew through. Peter Freedman also found it to be a "bread bomb", with too much breading and buns overpowering the flavors. And Johnny Oldfield went as far as to call it an "abomination", urging people not to be fooled by its appearance.
The criticism doesn't stop there. Reddit user @sus_saiyan was highly disappointed, describing it as "bland and messy" with no flavor to the chicken. Similarly, @RGV_Ikpyo and @rangoon03 also found it to be a letdown, with one saying it tasted like "just bread and Mac sauce" and the other calling it "absolutely horrendous".
Despite the negative reviews, some diners did enjoy the Chicken Big Mac. @legopego5142 got a fresh one and loved it, while @Dangerous_Term9685 preferred it over the regular Big Mac. Taryn Pire from PureWow found it to be tasty and filling, although nothing to write home about.
According to McDonald's USA's chief marketing and customer experience officer, Tariq Hassan, the chicken Big Mac was meant to pay homage to the classic and attract a new generation of fans. However, it seems like it may not have had the desired effect. But for those who do enjoy it, it's a shame that it's only available for a limited time.
In the UK, the Chicken Big Mac was removed from the seasonal menu last month. It usually makes an appearance once or twice a year, so fans will have to wait until 2025 for another chance. Or, if you're a diehard fan, you could make a trip to the US and try it out for yourself, although there's no telling how long it will be available there either.
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