September 19th 2023.
Allyson Felix is a true trailblazer in the world of performance footwear. On Tuesday, September 12th, she launched her newest shoe, The Felix Runner, under her own brand, Saysh.
The shoe is unlike any other, as it was engineered to fit the unique proportions of a woman's foot. This is something that Felix has been passionate about for years, but especially since she became a mother. She said, “I’m so excited for women to experience the difference of The Felix Runner firsthand—the comfort, support, and stability it brings. It’s not just about the shoe; it’s about empowering every woman to conquer her path.”
The Felix Runner comes in three colors: Avalanche, Ebony, and Fire. It is also available in sizes 5.5 to 13. This shoe is more than just a product; it is a representation of the strength and determination of women everywhere. According to Black Enterprise, this is something that Felix is passionate about. She said, “Designing and creating our very own running shoe has been an inspiring journey. Over the last three years, we’ve poured our hearts into crafting The Felix Runner—a shoe that reflects the strength and determination of women.”
In addition to launching the Felix Runner, Saysh also has a policy for pregnant women: the Maternity Returns Policy. This was created out of the track star's own experience of becoming a mother. After her partnership with Nike ended, she and her brother Wes started their own company. She was tired of brands not understanding her needs as both an athlete and a mother.
The Felix Runner is the perfect embodiment of Allyson Felix's commitment to changing the game in footwear for women. With this launch, she is proving that comfort, style, and performance can all be found in one place.
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