December 18th 2024.
Alison Hammond, beloved TV presenter and host of shows like This Morning, The Great British Bake Off, and For The Love of Dogs, is adding another impressive project to her already impressive resume. The 49-year-old star is set to star in a pantomime, and let's just say, she's not doing it for free.
The talented Alison is currently appearing in Birmingham Hippodrome's production of Peter Pan, where she is showcasing her acting skills as the Magical Mermaid. Alongside her are fellow actors, comedian Matt Slack as Smee, and Danny Mac as Captain Hook. The cast is scheduled to perform a whopping 65 shows this season, making it a busy but exciting time for Alison.
But let's talk numbers. The Sun has reported that Alison is earning nearly £200,000 for her role in the pantomime, making her the highest-paid celebrity on the panto rich list. She's reportedly earning around £3,000 per show, adding up to a total of £195,000 for the full run. Impressive, right?
But she's not the only one raking in big bucks this festive season. BBC Radio 2 hosts Vernon Kay and Scott Mills are also earning a hefty sum for their panto appearances. Vernon, starring as Aladdin at Wycombe's Swan Theatre, and Scott, playing Mayor Mills in Jack and the Beanstalk in Swansea, are both reportedly earning around £190,000.
And it's not just TV hosts and actors making big money in the panto world. Britain's Got Talent winner Sydnie Christmas is earning £80,000 for her role as Fairy Christmas in Sleeping Beauty in Dartford, Kent. And reality TV stars Katie Price and Kerry Katona are bringing in £50,000 each for their roles as Ugly Sisters in Cinderella in Northwich, Cheshire.
But as they say, it's not all fun and games. According to a source, the world of panto can be quite competitive behind the scenes. "Agents are notoriously particular about where their client's name is on the poster and how big the font is as it reflects the earnings," they shared. "Industry-wide it's known if you're in the top left, you are the highest-paid star."
Despite the cutthroat nature of the industry, Alison remains humble and grateful for her journey. Earlier this year, The Mirror reported her net worth to be around £1-4 million, with her co-hosting gig on This Morning earning her around £600,000. But it hasn't always been smooth sailing for Alison. In fact, she once struggled financially and had to work at a hairdresser's salon to make ends meet.
In a recent interview, Alison shared, "It's not all good all of the time. But I was all right, you know? That's television, it's fickle and it's part of my journey, part of my power." Despite the ups and downs, she remains confident in her abilities and knows that she can always find a way to support herself.
We can't wait to see Alison shine in her latest project and continue to conquer the world of TV. And in case you were wondering, This Morning airs weekdays at 10am on ITV1, and The Great British Bake Off is currently streaming on Channel 4. If you have a celebrity story, video, or pictures, feel free to reach out to The Agency entertainment team. They would love to hear from you.
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