September 25th 2024.
It's official - Cuthbert the Caterpillar Cake has stolen the hearts of the nation since its debut on Aldi's shelves in 2019. This chocolatey treat has become a household name, making appearances at children's parties, skydiving for charity, and even making an appearance in a High Court case. And now, Cuthbert has been named the nation's favourite Aldi product.
The beloved supermarket, which first opened in Birmingham in 1990, recently asked its customers to vote for their top items that keep them coming back week after week. Over 420,000 shoppers participated in the survey, which consisted of ten categories including Social Media Star, Cleaning, Sweet Treats and Snacks, Lunch, Dinner, Fakeaway, Store Cupboard Essential, Top Tipple, Health & Beauty, and Best of British.
Out of all the products, Cuthbert took the lead with the most votes, securing the top spot in the Social Media Star category. It's no surprise as this caterpillar cake quickly became a hit at parties and gained a loyal following on social media, with fans dubbing it the "best cake yet", "iconic", and an "Aldi hero". Cuthbert even caused a bit of controversy with its rival, M&S's Colin the Caterpillar cake, resulting in a High Court case in 2021 and a temporary removal from the shelves.
But Cuthbert's loyal fans were not deterred. Aldi's social media team launched a #FreeCuthbert campaign, making light of the situation and even poking fun at M&S with the nicknames "Marks and Snitches" and "Narks and Spencer". And to the delight of shoppers, Cuthbert made a triumphant return a few months later with a 40,000ft skydive to raise money for Teenage Cancer Trust.
In addition to Cuthbert, other products that stood out in the survey were Aldi's Magnum Original Washing Up Liquid, Belmont Milk Chocolate Digestives, Nordpak Spreadable Slightly Salted, Carlos Loaded Pepperoni Stuffed Crust Pizza, and the £1.79 Ready Set Cook! Classic Fajita Dinner Kit. These and the other category winners will now be highlighted as "Fan Favourites" in stores, making it easier for customers to find the most-loved products.
Julie Ashfield, managing director of buying at Aldi UK, expressed her pride in Cuthbert and the other top products, stating that there has never been anything quite like Cuthbert in British supermarkets. She also noted that it was fascinating to see the wide range of products that received shopper approval. With the winners now being prominently displayed in stores, Aldi hopes that customers will have an easier time finding their favourite products.
So, whether it's a sweet treat like Belmont Milk Chocolate Digestives, a delicious lunch option like Specially Selected New York Deli Pastrami & Emmental Cheese Sandwich, or a household essential like Bramwell's Baked Beans, Aldi's top 10 fan-favourite products have something for everyone. And who knows, maybe you'll find a new favourite among them! Have a story to share about one of these products? Let us know by emailing us at email. And don't forget to sign up for our shopping newsletter to stay up-to-date on all the latest trends, offers, and trusted reviews. Your privacy is important to us, so we protect your information with our Privacy Policy. This site is also protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
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