Alcohol Sales Decline as Beer Consumption Rises

Madikeri, A. 11: In Kodagu, the hilly district of Karnataka, there is a significant change in liquor sales during the first six months (April to September) of the financial year 2026-27. While the sale of Made in India (IOI) liquor fell short of the target, the sale of beer in Madikeri, Somwarpet and Veerajpet, the three undivided taluks of the district, saw a significant increase.

According to official figures released by the Excise Department on Tuesday, IOI sales in Kodagu were 32,000 cases less than the government's expectations during the 6-month period; But beer sales recorded an increase of 41,000 cases over the target.

Beer sales beyond target

A total demand of 2,91,859 cases of beer was expected in the district during the six month period. However, a total of 3,33,487.50 cases of beer were consumed across Kodagu. It is a percentage of overall target achievement. 137.26 percent increased.

Somwarpet taluk is leading in the district in terms of total beer sales and target achievement. A total of 1,34,618.42 cases of beer were consumed in this taluk against the expectation of 96,293 cases, which is the percentage of the target. Recorded 139.80 percent achievement. Veerajpet taluk recorded the second highest sales volume. Here, 1,14,793.71 cases of beer were consumed against the sales expectation of 82,839 cases, which is 1% of the target. Achieved 138.57 percent.

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