December 4th 2024.
Heidi Klum, the famous supermodel, has once again found herself in the midst of controversy. This time, it's due to her latest lingerie ad featuring her daughter, Leni. The 51-year-old star turned off comments on her Instagram post after facing criticism for promoting the Italian brand Intimissimi.
In the video, Heidi and her 20-year-old daughter can be seen wearing matching red satin loungewear, but things take a turn when Heidi reveals her bra and the duo transitions into showcasing Intimissimi lingerie. While Leni poses in a see-through bra, the mother-daughter duo also embrace on a couch in the ad. However, this post sparked outrage online, with many questioning the appropriateness of a mother and daughter promoting intimate wear together.
This is not the first time Heidi has faced backlash for her collaborations with Intimissimi. Over the past two years, both Heidi and Leni have been criticized for appearing in campaigns that some fans deemed as "inappropriate". One particular campaign in November 2022 received harsh criticism and was labeled as "weird" and "disturbing" by many.
But Heidi is no stranger to controversy and has faced her fair share of it throughout her career. It's no surprise that she made the decision to block comments on this post. In fact, this is not the first time she has done so. It seems that Heidi is used to dealing with criticism and knows how to handle it.
Heidi's latest campaign for Intimissimi also featured another family member, her 80-year-old mother, Erna. The trio posed together in a more subdued manner, with their outfits mostly covering their lingerie. However, Leni did wear a sheer top that revealed her black lace bra. It's clear that modeling runs in the family for the Klums.
Leni's father is Italian businessman Flavio Briatore, but Heidi's relationship with him ended before Leni was born. Later, she married singer Seal in 2005, who then adopted Leni when she was five. The couple also has three biological children together: sons Henry, 19, and Johan, 17, and daughter Lou, 15.
While Leni may be following in her mother's footsteps in the modeling world, she has also faced criticism for being a "nepo baby" - a term used to describe children of celebrities who benefit from their parents' fame. However, she continues to appear in high-profile campaigns, often alongside her mother.
The public's reaction to Heidi and Leni's collaborations has been divided. Some fans applaud their confidence and the representation of different generations in fashion campaigns. On the other hand, some argue that posing together in lingerie crosses a line. But regardless of the criticism, Heidi and Leni are unapologetically breaking barriers and paving their own paths in the fashion industry.
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