June 18th 2024.
Scooter Braun, the well-known music manager, has recently announced his departure from the music industry after a successful 23-year career. This news comes after reports of some of his clients ending their professional relationships with him and a highly publicized feud with singer Taylor Swift. As a manager, Scooter has worked with some of the biggest names in the industry such as Justin Bieber, Demi Lovato, and Ariana Grande, but last year, it was reported that they were parting ways with him.
In a heartfelt statement, Scooter shared his intention to focus on his family, stating that he is a father first, a CEO second, and now, no longer a manager. He will continue to serve as the chief executive of entertainment company HYBE America. Scooter is a proud father to his children Levi, Jagger, and Hart, whom he shares with his ex-wife Yael Cohen. This decision to step away from music management comes at a time when he wants to prioritize his family and personal life, which has faced some challenges.
Scooter's career took off when he spotted a young Justin Bieber performing a cover of Ne-Yo's song on YouTube. He convinced the Bieber family to move from Canada to the USA and helped secure Justin a record deal with Island Def Jam. Along with Justin, Scooter has also managed other high-profile clients such as David Guetta, Black Eyed Peas, Ava Max, Tori Kelly, and Carly Rae Jepsen.
In an emotional Instagram post, Scooter reflected on his 23-year journey as a music manager and shared a series of photos from his time in the role. He mentioned that his children are his three superstars and he is not willing to lose them. After working tirelessly for 24 hours a day and seven days a week, he believes now is the time to step away. He also revealed that one of his clients and friends wanted to explore new opportunities, which served as a sign for him to make this decision. He believes that God has been guiding him in this direction for some time.
In 2019, Scooter made headlines for his feud with Taylor Swift after he purchased her old Masters catalogue for a reported $330 million. A year later, he sold the rights to an investment fund for a deal believed to be over $300 million, which Taylor claimed happened without her knowledge. In response, she has been re-recording her old hits to regain ownership, which she calls Taylor's Versions.
In a 2022 interview, Scooter acknowledged that he learned important lessons from the situation with Taylor. He admitted that a lot of things got lost in translation and that it's hard to resolve conflicts without having a conversation. He also mentioned that he didn't appreciate how it all went down and thought it was unfair. However, he understands that the other side may have also felt the same way.
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