April 4th 2024.
It was back in December of 2012 when this article was first published. It talks about the common practice of party promoters simply cashing in on the door admissions or bar sales, if they're lucky. But what if there was a way to not only make money in the short term, but also ensure long-term success and wealth in the event planning industry? Nowadays, just hosting a club night at a popular spot won't make you stand out among the competition. It's important to establish a unique brand that offers a diverse and memorable experience for your clients.
One person who has truly mastered this approach is Solomon Nnanna. Along with his team of executives and staff, he offers a range of services such as marketing, entertainment, and other lifestyle offerings for clients. With over 15 years of experience in the corporate world, Nnanna has a few valuable tips to share for those looking to make it big in event planning.
First and foremost, he stresses the importance of motivation. Nnanna believes that it's crucial to never let someone who has never achieved success in this field tell you that it can't be done. He acknowledges that starting a business can be incredibly stressful and there will inevitably be failures along the way. However, it's how quickly you can bounce back from those failures and keep pushing forward that will ultimately determine your level of success.
Another key aspect that Nnanna emphasizes is relationship-building. He reveals that his own startup capital came from his personal savings, but it was the strong relationships he and his team cultivated that allowed their company, Royalty Lifestyle Group, to not only survive but thrive. These relationships also played a significant role in their profitability. Nnanna stresses the importance of always keeping the best interests of your clients in mind, as it will make them more inclined to work with you.
Finally, Nnanna touches on the importance of brand reputation. He believes that people are more likely to do business with you if they feel that you genuinely care about their needs. He warns against damaging relationships or burning bridges, as the business world is small and you never know when you might cross paths with someone again.
In other news related to the event planning industry, a Bojangles restaurant recently made headlines by throwing a surprise party for their 105-year-old customer's birthday. This heartwarming gesture not only made the customer's day, but it also garnered positive attention for the restaurant. On the other hand, a Detroit teacher claims she was fired from her job for rapping as a side hustle. This serves as a reminder to always consider the potential impact of your actions and how they may affect your professional reputation.
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