August 3rd 2023.
Adidas is bringing back Kobe Bryant's iconic first signature shoe, the KB8 or "the Crazy 8," with some updates. The current version has a new black upper texture, a blue shank instead of a purple one, and the #8 on the tongue is swapped out for the brand's "Feet You Wear" logo.
The KB8 debuted in 1997 with Bryant signing a six-year deal with Adidas when he first entered the NBA. After the mid-2010s, the Crazy 8 was no longer being released until now. The original black and white colors will be available, and more colorways are expected to be released as well. The shoes have already been available in Asia, and the US release is slated for September 2023 with a retail price between $105 to $400.
This news comes shortly after Adidas made 400 million euros from the latest Yeezy shoe release. The company split from Yeezy designer Ye, formerly known as Kanye West, after his antisemitic remarks in 2022. Adidas CEO Bjørn Gulden said, "We will continue to carefully sell off more of the existing Yeezy inventory. This is much better than destroying and writing off the inventory and allows us to make substantial donations to organizations like the Anti-Defamation League, the Philonise & Keeta Floyd Institute for Social Change, and Robert Kraft's Foundation to Combat Antisemitism."
On August 2, 2023, Adidas released the next batch of Yeezys, keeping the legacy of Kanye West alive. With the KB8 coming back, fans of Kobe Bryant will get the chance to own a piece of history.
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